4.2xreturn on ad spend
61%of orders from outside Uttar Pradesh
+3xonline revenue
About the client
A handloom saree label, based in Varanasi, Uttar Pradesh, operating in the textiles & apparel sector.
The problem
The label sold mostly through its store and exhibitions and wanted to reach buyers across India.
What we did
- Catalogue ads with weaver stories
- Lookalike audiences from past buyers
- Festive and wedding season creatives
- Shopify and Meta catalogue integration
- Retargeting for viewed products
Outcome
- 4.2x return on ad spend
- 61% of orders from outside Uttar Pradesh
- +3x online revenue
Services involved
Social Media Advertising · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
