4 hrs → 12 minaverage first response
+27%enquiry-to-quotation rate
100%leads tracked by source
About the client
A manufacturer of industrial valves, based in Ahmedabad, Gujarat, operating in the manufacturing & msmes sector.
The problem
Enquiries from IndiaMART, the website and trade-fair contacts landed in three different inboxes. Sales engineers often replied a day late, and nobody could say which source produced orders.
What we did
- IndiaMART lead API connected to Zoho CRM
- Website and email enquiries parsed into structured CRM records
- Product-based assignment rules with WhatsApp alerts to engineers
- AI tagging of product, size and quantity from free-text requirements
- Weekly source-wise pipeline report for the owner
Outcome
- 4 hrs → 12 min average first response
- +27% enquiry-to-quotation rate
- 100% leads tracked by source
Services involved
AI Sales & Lead Automation · AI Automation
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
