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CRM Automation Stops Test-Ride Leads Going Cold for a Two-Wheeler Dealer

A multi-brand two-wheeler dealership · Lucknow, Uttar Pradesh · Engagement: 5 weeks

CRM Automation Stops Test-Ride Leads Going Cold for a Two-Wheeler DealerAutomobile Dealers & Auto Parts
+33%test rides converted to bookings
0leads without a follow-up task
-45%duplicate records

About the client

A multi-brand two-wheeler dealership, based in Lucknow, Uttar Pradesh, operating in the automobile dealers & auto parts sector.

The problem

Showroom staff logged walk-ins and online enquiries inconsistently. Follow-ups depended on individual salespeople, and many test-ride leads were never contacted again.

What we did

  • Lead capture from website, Meta ads and walk-in tablets into the CRM
  • Round-robin assignment with WhatsApp alerts
  • Automatic follow-up tasks at day 1, 3 and 7
  • Finance-enquiry tagging for the loan desk
  • Daily manager summary on WhatsApp

Outcome

  • +33% test rides converted to bookings
  • 0 leads without a follow-up task
  • -45% duplicate records

Services involved

CRM Automation · AI Automation

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.