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LinkedIn Account-Based Campaign Opens European OEM Conversations

A precision engineering exporter · Coimbatore, Tamil Nadu · Engagement: 4 months

LinkedIn Account-Based Campaign Opens European OEM ConversationsExport & Import Houses
41qualified meetings in 4 months
9RFQs received
3new export customers

About the client

A precision engineering exporter, based in Coimbatore, Tamil Nadu, operating in the export & import houses sector.

The problem

The exporter depended on trade fairs for new buyers and struggled to reach procurement heads at European OEMs.

What we did

  • Target account list of 180 OEMs
  • Ads to procurement and engineering roles in target countries
  • Capability deck as a document ad
  • Personal outreach by the founder alongside ads
  • CRM tracking of meetings and RFQs

Outcome

  • 41 qualified meetings in 4 months
  • 9 RFQs received
  • 3 new export customers

Services involved

LinkedIn Ads · Digital Marketing

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.