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Project Landing Pages Improve Ad Conversion for a Township

A township developer · Navi Mumbai, Maharashtra · Engagement: 4 weeks

Project Landing Pages Improve Ad Conversion for a TownshipReal Estate & Builders
+2.1xad conversion rate
-43%cost per lead
+30%site visits booked

About the client

A township developer, based in Navi Mumbai, Maharashtra, operating in the real estate & builders sector.

The problem

All ads pointed to the corporate homepage, which listed many projects and confused visitors.

What we did

  • One landing page per project and configuration
  • RERA details, price ranges and amenities above the fold
  • Short form plus WhatsApp and call buttons
  • Fast-loading design under three seconds on 4G
  • A/B tests on headlines and offers

Outcome

  • +2.1x ad conversion rate
  • -43% cost per lead
  • +30% site visits booked

Services involved

Landing Page Design · Website Development

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.