100%leads tracked to outcome
-27%cost per booking after reallocation
2campaigns paused for poor booking rate
About the client
A real estate channel partner firm, based in Gurugram, Haryana, operating in the real estate & builders sector.
The problem
The firm tracked leads but not site visits or bookings, so budget decisions were based on cost per lead alone.
What we did
- GA4 and Tag Manager setup with call and WhatsApp events
- CRM stages for visit and booking
- Offline conversion imports to Google and Meta
- Looker Studio dashboard by project and channel
- Weekly review with sales
Outcome
- 100% leads tracked to outcome
- -27% cost per booking after reallocation
- 2 campaigns paused for poor booking rate
Services involved
GA4 & Conversion Tracking · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
