Real estate marketing in India often produces a flood of leads from portals, Meta ads and Google campaigns. Sales teams then spend hours calling people who were "just checking" or looking in a different budget or location. AI qualification helps your team spend time where it counts.
What to ask every lead
- Preferred location or micro-market
- Budget range
- Configuration (1BHK, 2BHK, plot, commercial)
- Timeline to buy
- Self-use or investment
- Home loan requirement
How the flow works
- A new lead arrives from a portal, ad or website.
- Within a minute, a WhatsApp message greets them and asks a few short questions.
- The AI understands free-text replies — "around 80 lakh", "Wakad or Hinjewadi side".
- It scores the lead and assigns it to the right salesperson.
- Hot leads get a call-back; others receive project details and a site-visit link.
Site visit booking
Qualified buyers can choose a slot for a site visit directly in chat. The booking appears in your CRM and the sales team's calendar, with an automatic reminder the day before.
Compliance reminders
When sharing project information, include the RERA registration number as required, and make sure promotional messages go only to people who have opted in.
Results to track
- Time from lead to first response
- Percentage of leads qualified
- Site visits booked per hundred leads
- Bookings per site visit
FAQs
Can the AI share price lists?
Yes, from the information you provide. Price changes should be updated in the knowledge base immediately.
What if the buyer wants to speak to someone?
The AI hands over to a salesperson with the full conversation history.
Does it work with portal leads?
Yes, where the portal offers an API or lead emails that can be parsed automatically.
