-38%RTO on COD orders
+21%share of prepaid orders
6 hrs/dayof manual calling removed
About the client
A home-grown Ayurvedic personal care brand, based in Jaipur, Rajasthan, operating in the d2c & ecommerce brands sector.
The problem
More than half of orders were cash on delivery, and a large share were refused at the doorstep. The team was calling customers manually to confirm orders, but could only reach a fraction of them before dispatch.
What we did
- Set up the WhatsApp Business Platform with verified display name and templates
- Automatic confirm/cancel message within a minute of every COD order
- Reminder and short call-back flow for unconfirmed orders
- Prepaid nudge with a UPI payment link and small shipping benefit
- Shopify and Shiprocket sync so only confirmed orders were released
Outcome
- -38% RTO on COD orders
- +21% share of prepaid orders
- 6 hrs/day of manual calling removed
Services involved
WhatsApp Business API Automation · AI Automation
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
