0ranking losses on top keywords
+63%enquiries in three months
-55%bounce rate on mobile
About the client
A steel fabrication company, based in Jamshedpur, Jharkhand, operating in the manufacturing & msmes sector.
The problem
The 12-year-old website looked dated and was not mobile-friendly, but it ranked for several valuable industrial keywords.
What we did
- Crawl and URL inventory before redesign
- Modern, mobile-first design with project galleries
- Content improved and preserved on existing URLs
- 301 redirects for merged pages
- Post-launch monitoring in Search Console
Outcome
- 0 ranking losses on top keywords
- +63% enquiries in three months
- -55% bounce rate on mobile
Services involved
Website Redesign · Website Development
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
