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Social Media Optimisation Grows Volunteer and Donor Interest for an NGO

A child education NGO · Kolkata, West Bengal · Engagement: 6 months

Social Media Optimisation Grows Volunteer and Donor Interest for an NGONGOs & Trusts
+2.5xfollowers in six months
+60%volunteer sign-ups
+35%online donations

About the client

A child education NGO, based in Kolkata, West Bengal, operating in the ngos & trusts sector.

The problem

The NGO posted irregularly and had little engagement, making it hard to attract volunteers and individual donors.

What we did

  • Content calendar featuring programmes and volunteer stories
  • Reels and carousels with consent-based imagery
  • Profile optimisation and link-in-bio donation page
  • Community replies within a day
  • Monthly impact posts

Outcome

  • +2.5x followers in six months
  • +60% volunteer sign-ups
  • +35% online donations

Services involved

Social Media Optimisation (SMO) · Digital Marketing

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.