+2.5xfollowers in six months
+60%volunteer sign-ups
+35%online donations
About the client
A child education NGO, based in Kolkata, West Bengal, operating in the ngos & trusts sector.
The problem
The NGO posted irregularly and had little engagement, making it hard to attract volunteers and individual donors.
What we did
- Content calendar featuring programmes and volunteer stories
- Reels and carousels with consent-based imagery
- Profile optimisation and link-in-bio donation page
- Community replies within a day
- Monthly impact posts
Outcome
- +2.5x followers in six months
- +60% volunteer sign-ups
- +35% online donations
Services involved
Social Media Optimisation (SMO) · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.




