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Meta Lead Ads With Qualifying Questions Improve Plot Buyer Quality

A plotted development project · Mysuru, Karnataka · Engagement: 10 weeks

Meta Lead Ads With Qualifying Questions Improve Plot Buyer QualityReal Estate & Builders
+58%qualified leads share
-36%cost per site visit
+22%bookings per 100 leads

About the client

A plotted development project, based in Mysuru, Karnataka, operating in the real estate & builders sector.

The problem

Lead forms brought high volume but most numbers were unreachable or outside budget. Sales spent most of their time on unqualified calls.

What we did

  • Higher-intent instant forms with review step
  • Questions on budget, plot size and purchase timeline
  • RERA number and price range stated in ads
  • Instant WhatsApp follow-up and call within 15 minutes
  • Conversions API feedback on qualified leads

Outcome

  • +58% qualified leads share
  • -36% cost per site visit
  • +22% bookings per 100 leads

Services involved

Facebook & Instagram Ads · Digital Marketing

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.