+34%repeat purchase rate
22%of revenue from email
98%inbox placement in tests
About the client
A specialty coffee brand, based in Chikkamagaluru, Karnataka, operating in the d2c & ecommerce brands sector.
The problem
Customers loved the coffee but rarely reordered. Emails were sent manually a few times a year.
What we did
- Welcome, brewing guide and reorder sequences
- Abandoned cart emails
- SPF, DKIM and DMARC setup
- Segments by roast preference
- Monthly newsletter with origin stories
Outcome
- +34% repeat purchase rate
- 22% of revenue from email
- 98% inbox placement in tests
Services involved
Email Marketing · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
