+92%organic revenue year on year
+2.3xcollection page traffic
+17%organic conversion rate
About the client
A silver jewellery D2C brand, based in Jaipur, Rajasthan, operating in the jewellery & gems sector.
The problem
Product pages used supplier descriptions, and collection pages had no content. Organic traffic went mainly to the blog.
What we did
- Keyword-mapped collections such as oxidised earrings and silver anklets
- Unique product descriptions and Product schema
- Buying guides linking to collections
- Merchant Center free listings
- Image compression for mobile speed
Outcome
- +92% organic revenue year on year
- +2.3x collection page traffic
- +17% organic conversion rate
Services involved
Ecommerce SEO · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
