18%of orders moved to direct channel
+2.6xrepeat order rate on WhatsApp
-22%average commission cost per order
About the client
A cloud kitchen brand with five outlets, based in Bengaluru, Karnataka, operating in the restaurants & cloud kitchens sector.
The problem
Almost all orders came through aggregators with high commissions. The brand wanted repeat customers to order directly.
What we did
- Click-to-WhatsApp ads targeting nearby localities
- WhatsApp catalogue with menu and combos
- Ordering flow with UPI payment link
- Opt-in for weekly offers
- Repeat-order reminders for past customers
Outcome
- 18% of orders moved to direct channel
- +2.6x repeat order rate on WhatsApp
- -22% average commission cost per order
Services involved
WhatsApp Marketing · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
