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Brand Identity and Packaging for a Millet Breakfast Brand

A millet-based breakfast brand · Bengaluru, Karnataka · Engagement: 6 weeks

Brand Identity and Packaging for a Millet Breakfast BrandD2C & Ecommerce Brands
+2xretail listings secured
+34%online conversion after rebrand
1consistent brand system

About the client

A millet-based breakfast brand, based in Bengaluru, Karnataka, operating in the d2c & ecommerce brands sector.

The problem

The founders had a strong product but generic packaging that looked like many others on shelves and online.

What we did

  • Positioning workshop and competitor review
  • Name refinement and logo system
  • Packaging design with clear nutrition messaging
  • Brand voice guidelines
  • Social media templates

Outcome

  • +2x retail listings secured
  • +34% online conversion after rebrand
  • 1 consistent brand system

Services involved

Branding & Brand Identity · UI/UX & Branding

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.