34 of 90queries citing the portal
+27%impressions on priority pages
+12%newsletter sign-ups from organic
About the client
A personal finance education portal, based in Mumbai, Maharashtra, operating in the bfsi, nbfcs & fintech sector.
The problem
The portal ranked well for tax and investment questions, but AI Overviews were citing other sites and clicks had fallen.
What we did
- Identified 90 priority queries showing AI Overviews
- Rewrote sections with direct answers, summaries and tables
- Added author credentials and review dates
- Article, FAQ and Organization schema
- Monthly citation tracking
Outcome
- 34 of 90 queries citing the portal
- +27% impressions on priority pages
- +12% newsletter sign-ups from organic
Services involved
AI Overview Optimisation (AIO) · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
