For B2B companies selling engineering goods, textiles, chemicals, IT services or professional services abroad, LinkedIn offers something other channels cannot: targeting by job title, industry, company size and country.
Build a credible presence first
- Complete your company page with products, certifications and export markets.
- Make sure founders and sales leaders have professional profiles.
- Post regularly: factory updates, certifications, trade fair participation and case examples.
Organic before paid
Employee and founder posts often get more reach than company page posts. Share genuine insights about your industry, manufacturing processes and quality standards.
Running LinkedIn ads
- Targeting: procurement managers, plant heads or category managers in chosen countries and industries.
- Formats: sponsored content, document ads (brochures, catalogues) and lead gen forms.
- Offers: catalogue downloads, sample requests, capability presentations.
Account-based approach
If you know which companies you want to sell to, upload a list of target accounts and run ads specifically to people at those companies, supported by personal outreach.
Measure qualified meetings
LinkedIn clicks cost more than many other platforms, so measure the cost per qualified conversation or meeting, not just cost per click.
FAQs
Is LinkedIn good for domestic B2B too?
Yes, especially for reaching corporate decision-makers in Indian cities.
Should we buy LinkedIn Sales Navigator?
It is useful for structured outreach to specific prospects.
What content works best?
Practical, specific content: certifications, process quality, case examples and industry insights.
