Property purchases are high-value decisions with long research cycles. Buyers compare projects online for weeks, revisit brochures, check reviews and discuss with family before visiting a site. Your marketing should support every step.
Build a strong project page
Each project needs its own landing page with location map, configurations, floor plans, amenities, possession timeline, RERA registration number, price range and a clear enquiry form. Fast loading and mobile-friendly design are essential.
Mix your channels
- Google Search: captures people actively searching for projects in a locality.
- Meta ads: builds awareness among likely buyers by location and interests.
- Property portals: reach active house hunters, though leads may be shared.
- YouTube: walkthrough videos and location tours build confidence.
Qualify and respond quickly
Many real estate leads go cold because nobody calls back for hours. Instant WhatsApp responses, AI qualification questions and a CRM that assigns leads immediately make a big difference.
Follow the rules
Projects registered under RERA must display registration details in advertisements as required. Make sure prices, amenities and possession dates in ads are accurate and approved.
Measure the full funnel
Track cost per lead, cost per site visit and cost per booking by channel. Optimise campaigns based on site visits and bookings, not only lead volume.
FAQs
Are portal leads worth it?
They can be, but they are often shared with competitors. Fast, helpful follow-up is key.
Which works better: Google or Meta?
Google captures existing demand; Meta builds new demand. Most projects benefit from both.
Should channel partners run their own ads?
Coordinate with them to avoid bidding against each other on the same keywords.
