Summary: Flipkart is one of India's largest marketplaces, and its advertising tools help sellers stand out in crowded categories. Here is how to start without wasting budget.
Selling on Flipkart puts your products in front of a huge audience, but organic visibility can be hard to earn in competitive categories. Flipkart Ads help new and existing products gain visibility.
Fix your listings first
Ads amplify what is already there. Before spending:
- Use clear titles with relevant keywords.
- Add high-quality images from multiple angles.
- Fill in all specifications accurately.
- Price competitively and keep stock available.
Campaign types
Flipkart offers product listing ads and brand-level ads. Product ads appear in search results and product pages; brand ads build awareness for your store.
Start focused
- Advertise your best-performing or most promising products first.
- Set daily budgets you can sustain.
- Review performance after enough clicks to judge.
Key metrics
- Clicks and click-through rate
- Conversion rate
- Return on ad spend (ROAS)
- Contribution after returns and fees
Account for returns and fees
Marketplace commissions, shipping and returns affect profitability. A campaign that looks profitable on ROAS may not be after returns.
FAQs
Do ads improve organic ranking?
Increased sales from ads can support organic ranking over time.
Should we advertise during big sale events?
Competition is higher, but so is demand. Plan budgets and inventory in advance.
Can we manage Amazon and Flipkart ads together?
Yes, with consistent reporting across both.
