Click-to-WhatsApp ads run on Facebook and Instagram. Instead of sending people to a website, the ad opens a WhatsApp chat with your business. For many Indian audiences, this feels more natural than filling a form.
When they work best
- Products or services that need questions answered before buying
- Local businesses such as clinics, salons, coaching centres and showrooms
- D2C brands with catalogue products
- Real estate and education enquiries
Setting up
- Connect your WhatsApp Business number to your Meta Business account.
- Create a campaign with a messaging or leads objective and choose WhatsApp as the destination.
- Write a pre-filled message that tells you which ad they came from.
- Prepare welcome replies and quick answers to common questions.
Respond fast
The biggest mistake is slow replies. People who tap the ad expect a quick response. Use automated greetings, an AI chatbot for common questions, or ensure staff are available during ad hours.
Track results
Ask a few qualifying questions, tag conversations by outcome and record sales. Without this, you cannot judge which ads bring real customers.
Combine with the API
For higher volumes, connect WhatsApp to a shared inbox through the Business Platform so several team members can reply and conversations are logged in your CRM.
FAQs
Is it better than lead forms?
It often brings more engaged conversations; lead forms can bring more volume. Test both.
Can we use the free WhatsApp Business app?
Yes, for small volumes. Larger teams benefit from the API.
How do we stop spam chats?
Clear ad targeting and qualifying questions help filter low-quality chats.
