-41%cost per enquiry
+29%enquiry-to-admission rate
-33%wasted spend on irrelevant searches
About the client
A CA and CMA coaching institute, based in New Delhi, Delhi, operating in the education, schools & coaching institutes sector.
The problem
Campaigns targeted broad keywords like "CA course" and spent heavily on students outside the institute's locations and on job seekers.
What we did
- Rebuilt campaigns by course, level and centre
- Negative keywords for jobs, salary, free notes and other cities
- Landing pages per batch with fee and schedule details
- Call, form and WhatsApp conversion tracking
- Bid adjustments around exam result dates
Outcome
- -41% cost per enquiry
- +29% enquiry-to-admission rate
- -33% wasted spend on irrelevant searches
Services involved
Google Ads Management · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
