ONDC (Open Network for Digital Commerce) is a government-backed initiative designed to make digital commerce more open. Instead of being tied to one platform, sellers can reach buyers who use different participating apps.
How it works
ONDC is a network, not a single app. Sellers join through a seller-side app (often called a seller network participant). Buyers shop through buyer-side apps. Orders flow across the network using shared protocols.
Potential benefits
- Access to buyers across multiple apps
- Potentially lower commissions than some marketplaces
- More control over your catalogue and pricing
- Opportunities for local and small businesses
Things to consider
- Buyer volumes vary by category and city
- Logistics and customer service still need to be managed well
- Catalogue quality and pricing must be competitive
- Seller apps differ in features and fees
Who should explore it
Grocery, food, local retail, D2C and small manufacturers looking for additional channels may find ONDC worth testing.
Getting started
Choose a seller app suited to your category, prepare a clean catalogue, set delivery options and monitor results. If you already sell on your own website, check whether your platform offers ONDC integration.
FAQs
Does ONDC replace our website?
No. It is an additional channel; your own website remains important.
Are there fees?
Seller apps and logistics partners may charge fees. Compare options.
Can we sync inventory?
Yes, through seller apps or integrations with your store or ERP.
