Many online stores grow by adding products quickly, and the catalogue becomes messy: inconsistent titles, missing sizes, duplicate SKUs and blurry photos. Messy data hurts search rankings, confuses shoppers and causes order errors.
Consistent titles
Use one pattern for every product, such as brand, product type, key attribute and size. Consistent titles help shoppers scan collections and help search engines understand each page.
Variants and SKUs
Give every variant — size, colour, pack size — its own SKU. This keeps stock accurate across your website, marketplaces and warehouse.
Attributes that matter
Fill in the attributes customers filter by: size, material, colour, ingredients, compatibility. Complete attributes power filters, Google Shopping feeds and marketplace listings.
Images
- A clear main image on a plain background
- Several angles and close-ups
- Lifestyle images showing the product in use
- Compressed files so pages load quickly on mobile
Descriptions
Write original descriptions that answer real questions: what it is, who it is for, how to use it and what is included. Avoid copying manufacturer text used by many other sellers.
Stock and availability
Sync stock between your store, marketplaces and warehouse so you never sell what you do not have.
Keep one master source
Maintain product data in one place — your store, ERP or a product information tool — and push it to every channel from there.
FAQs
How many images should each product have?
Four to eight good images usually work well, depending on the product.
Should variants have separate pages?
Usually variants stay on one product page with a selector, unless they are searched for very differently.
Can product feeds be automated?
Yes, feeds for Google Merchant Center and marketplaces can be generated from your store automatically.
