Many businesses invest in a logo, print it on everything and only later discover someone else has a similar mark. A little planning avoids this.
Designing a strong logo
- Simple and recognisable at small sizes
- Distinctive, not generic
- Works in one colour
- Reflects your brand personality
Check before finalising
Search existing trademarks for similar names and logos in your class of goods or services. A trademark attorney can conduct a thorough search and advise on risk. This is general information, not legal advice.
Registration
Trademark registration in India is handled through the official trademark registry. Registering your brand name and logo in relevant classes gives you stronger protection.
Ownership of design
Ensure your designer transfers copyright of the final logo to your business in writing and provides source files.
File formats
Keep vector files (AI, SVG, PDF) for printing and PNG files for digital use, along with colour codes.
FAQs
Should we register the name or the logo?
Many businesses register both.
How long does registration take?
The process can take time; you can use the ™ symbol after applying.
Can we use ® before registration?
No, ® should only be used after registration is granted.
