Summary: Before you announce your brand to the world, make sure your website, payments, shipping and tracking are ready. This launch checklist covers what new Indian D2C brands often miss.
Launch day is exciting, but small oversights — a broken payment flow, missing policies or untracked conversions — can waste your first marketing budget. Run through this list before going live.
Store setup
- Products with accurate titles, descriptions, images and prices
- Variants, stock levels and SKUs set correctly
- Collections organised logically
- Search working properly
Legal and policies
- Privacy policy, terms, refund, shipping and cancellation policies
- Business details and contact information
- Order invoices configured
Payments
- UPI, cards and net banking tested
- COD rules by pin code if offered
- Refund process tested
Shipping
- Courier integration live
- Delivery timelines shown clearly
- Packaging and labels ready
Marketing and tracking
- GA4, Meta pixel and Conversions API installed
- Google Merchant Center connected
- Email and WhatsApp opt-in at checkout
- Abandoned cart messages configured
Customer experience
- Mobile speed tested on budget phones
- WhatsApp support button
- Order confirmation messages tested
Final checks
Place several real test orders from different devices and pin codes.
FAQs
Should we launch with all products?
Launching with fewer, well-presented products is often better.
How do we get first sales?
Friends and family, social media, influencer seeding and targeted ads are common starting points.
Do we need an app at launch?
Usually not. A fast mobile website is enough initially.
