Summary: Google Play regularly updates its requirements on target API levels, permissions and data safety. Missing them can lead to your app being hidden or removed.
Many businesses launch an app and then leave it untouched. Months later, they receive warnings from Google Play — or find their app no longer visible to new users.
Common requirements
- Target API level: apps must target a recent Android API level within Play's deadlines.
- Data safety section: accurately describe what data the app collects and shares.
- Permissions: request only necessary permissions, with justification for sensitive ones.
- Account deletion: apps that allow account creation must provide a way to request account deletion.
- Financial and health app policies: additional requirements for lending, finance and health apps.
Stay ahead
- Review Play Console policy notifications regularly.
- Schedule at least two maintenance updates a year.
- Keep libraries and SDKs up to date.
- Test on new Android versions.
If your app is rejected or removed
Read the notice carefully, fix the issue, update the app and submit an appeal if appropriate.
FAQs
How often does Google change policies?
Updates happen several times a year.
Can an old app keep working?
Existing users may keep it, but visibility to new users can be restricted.
Does iOS have similar rules?
Yes, Apple has its own review guidelines and updates.
