Summary: Sales representatives visit dozens of retailers daily. A field sales app speeds up ordering, tracks visits and gives managers real-time visibility.
In FMCG, pharma and consumer durables distribution, field sales teams are the link between brands and retailers. Paper order books and phone calls slow everything down.
Core features
- Beat planning: daily routes with retailer lists
- Check-in with location: verify retailer visits
- Order taking: catalogue with schemes and stock availability
- Collections: record payments and issue receipts
- Retailer onboarding: capture new outlets with photos and details
- Merchandising: photos of shelf displays
Offline capability
Retail outlets in many areas have weak connectivity. The app should work offline and sync later.
Manager visibility
Dashboards show visits, orders, collections and performance against targets.
Integration
Sync orders with your distributor management system, ERP or Tally to speed up billing and dispatch.
Adoption
Simple design, local language support and training improve usage. Incentives linked to app usage help.
FAQs
Does it work on low-cost phones?
Yes, with careful design and testing.
Can schemes be calculated automatically?
Yes, including slab discounts and free goods.
Is GPS tracking intrusive?
Limit tracking to working hours and explain it clearly to staff.
